IEEE - Institute of Electrical and Electronics Engineers, Inc. - An Economic Analysis and Solutions of Trust Mechanism in E-Commerce Environment

2008 International Conference on Management of e-Commerce and e-Government

Author(s): Huan-huai Zhou ; Xian-wu Hu ; Qi Ruan
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2008
Conference Location: Jiangxi, China
Conference Date: 17 October 2008
Page(s): 386 - 390
ISBN (Paper): 978-0-7695-3366-7
DOI: 10.1109/ICMECG.2008.26
Regular:

With the development of Internet, the communication between sellers and customers becomes more convenient. But information asymmetry in e-commerce brings lots of problems about trust because of... View More

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