IEEE - Institute of Electrical and Electronics Engineers, Inc. - Measuring service quality in online shopping: A case study of e-retailing in Iran

2008 IEEE International Conference on Management of Innovation & Technology (ICMIT 2008)

Author(s): S.H. Siadat ; V.C. Buyut ; A.A. Rahman
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 September 2008
Conference Location: Bangkok, Thailand
Conference Date: 21 September 2008
Page(s): 646 - 651
ISBN (CD): 978-1-4244-2330-9
ISBN (Paper): 978-1-4244-2329-3
DOI: 10.1109/ICMIT.2008.4654441
Regular:

One of the key challenges in online businesses is how to measure service quality in order to have a better understanding of its consequences which holds a significant importance to customer... View More

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