IEEE - Institute of Electrical and Electronics Engineers, Inc. - Study on modular product development and market oriented management —A case study of Haier Group

2008 IEEE International Conference on Management of Innovation & Technology (ICMIT 2008)

Author(s): Jiangming Huang ; Taohua Ouyang ; Yunxia Feng
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 September 2008
Conference Location: Bangkok, Thailand
Conference Date: 21 September 2008
Page(s): 600 - 605
ISBN (CD): 978-1-4244-2330-9
ISBN (Paper): 978-1-4244-2329-3
DOI: 10.1109/ICMIT.2008.4654433
Regular:

This paper discusses the process through which the product development strategy of Chinese enterprise finds an appropriate organizational structure. This paper examines the above process using... View More

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