IEEE - Institute of Electrical and Electronics Engineers, Inc. - The customer lifetime value prediction in mobile telecommunications

2008 IEEE International Conference on Management of Innovation & Technology (ICMIT 2008)

Author(s): Yi Wang ; S. Sanguansintukul ; C. Lursinsap
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 September 2008
Conference Location: Bangkok, Thailand
Conference Date: 21 September 2008
Page(s): 565 - 569
ISBN (CD): 978-1-4244-2330-9
ISBN (Paper): 978-1-4244-2329-3
DOI: 10.1109/ICMIT.2008.4654427
Regular:

How to treat the customer relationship is a crucial problem in the telecommunications industry. Therefore, how to measure and manage customer lifetime value (CLV) for determining the likely future... View More

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