IEEE - Institute of Electrical and Electronics Engineers, Inc. - E-crm Implementation — a comparison of three approaches

2008 IEEE International Conference on Management of Innovation & Technology (ICMIT 2008)

Author(s): D. Adebanjo
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 September 2008
Conference Location: Bangkok, Thailand
Conference Date: 21 September 2008
Page(s): 457 - 462
ISBN (CD): 978-1-4244-2330-9
ISBN (Paper): 978-1-4244-2329-3
DOI: 10.1109/ICMIT.2008.4654408
Regular:

The success of e-CRM implementation is dependent on how the initiative is deployed initially. There are no set guidelines to assist in differentiating the options for potential adopters. This... View More

Advertisement