IEEE - Institute of Electrical and Electronics Engineers, Inc. - Applying grey relational analysis to select the optimal public relations agency for the high-tech industry

2008 IEEE 16th International Conference on Fuzzy Systems (FUZZ-IEEE)

Author(s): Pi-Fang Hsu ; Hsin-Tien Han
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 June 2008
Conference Location: Hong Kong, China
Conference Date: 1 June 2008
Page(s): 662 - 666
ISBN (CD): 978-1-4244-1819-0
ISBN (Paper): 978-1-4244-1818-3
ISSN (Paper): 1098-7584
DOI: 10.1109/FUZZY.2008.4630440
Regular:

This study develops a model for selecting public relations (PR) agencies based on high-tech industrial perceptions. The proposed model adopts ldquonominal group technique (NGT)rdquo to identify... View More

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