IEEE - Institute of Electrical and Electronics Engineers, Inc. - An integrated approach to segment mobile commerce market on the train

2008 IEEE International Joint Conference on Neural Networks (IEEE World Congress on Computational Intelligence)

Author(s): Chi-Chung Tao
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 June 2008
Conference Location: Hong Kong, China
Conference Date: 1 June 2008
Page(s): 1,145 - 1,150
ISBN (CD): 978-1-4244-1821-3
ISBN (Paper): 978-1-4244-1820-6
ISSN (Paper): 1098-7576
DOI: 10.1109/IJCNN.2008.4633943
Regular:

An integrated approach based on innovation diffusion theory and lifestyle theory for customer segmentation of mobile commerce on the train using multivariate statistical analysis is proposed for... View More

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