IEEE - Institute of Electrical and Electronics Engineers, Inc. - Future mobile CRM - a specific kind of collaboration (concepts for the automotive and tourist area)

Second IEEE International Conference on Digital Ecosystems and Technologies (IEEE DEST 2008)

Author(s): F.L. Steimer ; T. Steimer
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 February 2008
Conference Location: Phitsanulok, Thailand
Conference Date: 26 February 2008
Page(s): 115 - 118
ISBN (CD): 978-1-4244-1490-1
ISBN (Paper): 978-1-4244-1489-5
DOI: 10.1109/DEST.2008.4635174
Regular:

The paper describes parts of a research project that focused future mobile customer relationship management (CRM) in the automotive industry and the tourism. Therefore the paper deals with the... View More

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