IEEE - Institute of Electrical and Electronics Engineers, Inc. - A Process Driven Architecture of Analytical CRM Systems with Implementation in Bank Industry

2008 ISECS International Colloquium on Computing, Communication, Control, and Management (CCCM)

Author(s): Yaya Xie ; Xiu Li ; Weiyun Ying
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 August 2008
Conference Location: Guangzhou, China
Conference Date: 3 August 2008
Volume: 3
Page(s): 57 - 61
ISBN (Paper): 978-0-7695-3290-5
DOI: 10.1109/CCCM.2008.307
Regular:

Analytical customer relationship management (CRM) systems, which can discover knowledge from huge amount of data, play a crucial role in decision support. However, while most researches in CRM... View More

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