IEEE - Institute of Electrical and Electronics Engineers, Inc. - Understanding electronic commerce adoption decision in Iranian small and medium enterprises: Integrating current theories

2008 IEEE International Engineering Management Conference (IEMC-Europe 2008)

Author(s): A. Hajiha ; L. Hajihashemi
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 June 2008
Conference Location: Estoril, Portugal
Conference Date: 28 June 2008
Page(s): 1 - 5
ISBN (CD): 978-1-4244-2289-0
ISBN (Paper): 978-1-4244-2288-3
DOI: 10.1109/IEMCE.2008.4617967
Regular:

The objective of this study is to develop and test an integrated conceptual model of the electronic commerce adoption based on the two dominant theoretical paradigms - the Technology Acceptance... View More

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