IEEE - Institute of Electrical and Electronics Engineers, Inc. - A study on the applications of data mining techniques to enhance customer lifetime value — based on the department store industry

2008 International Conference on Machine Learning and Cybernetics (ICMLC)

Author(s): Huan-Ming Chuang ; Chia-Cheng Shen
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 July 2008
Conference Location: Kunming, China
Conference Date: 12 July 2008
Volume: 1
Page(s): 168 - 173
ISBN (CD): 978-1-4244-2096-4
ISBN (Paper): 978-1-4244-2095-7
DOI: 10.1109/ICMLC.2008.4620398
Regular:

It is proved by many studies that it is more costly to acquire than to retain customers. Consequently, evaluating current customers to keep high value customers and enhance their lifetime value... View More

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