IEEE - Institute of Electrical and Electronics Engineers, Inc. - Managing distribution channels in the Control and Instrumentation product market with multi-faceted product lines

PICMET '08 - 2008 Portland International Conference on Management of Engineering & Technology

Author(s): H.G. Dirker ; L. Pretorius ; J.H.C. Pretorius
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 July 2008
Conference Location: Cape Town, South Africa
Conference Date: 27 July 2008
Page(s): 2,323 - 2,336
ISBN (CD): 978-1-890843-18-2
ISBN (Paper): 978-1-890843-17-5
DOI: 10.1109/PICMET.2008.4599856
Regular:

The purpose of this paper is to explore ways in which to model and manage distribution channels in the Control and Instrumentation product market where multi-faceted product lines, technological... View More

Advertisement