IEEE - Institute of Electrical and Electronics Engineers, Inc. - Technology strategy for a strategic planning tool in a multinational company: Case of dynamic strategic planning system

PICMET '08 - 2008 Portland International Conference on Management of Engineering & Technology

Author(s): A. Celebi ; S. Gozlu
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 July 2008
Conference Location: Cape Town, South Africa
Conference Date: 27 July 2008
Page(s): 2,176 - 2,182
ISBN (CD): 978-1-890843-18-2
ISBN (Paper): 978-1-890843-17-5
DOI: 10.1109/PICMET.2008.4599839
Regular:

Sustained competitive advantages require continuous improvement for a company to maintain its strength or weakness in the marketplace. Information technologies play a crucial role for a... View More

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