IEEE - Institute of Electrical and Electronics Engineers, Inc. - Applying change management approach to guide the implementation of technology roadmapping (TRM)

PICMET '08 - 2008 Portland International Conference on Management of Engineering & Technology

Author(s): N. Gerdsri ; P. Assakul ; R.S. Vatananan
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 July 2008
Conference Location: Cape Town, South Africa
Conference Date: 27 July 2008
Page(s): 2,134 - 2,140
ISBN (CD): 978-1-890843-18-2
ISBN (Paper): 978-1-890843-17-5
DOI: 10.1109/PICMET.2008.4599834
Regular:

To strive for sustainability under todaypsilas intense business competition, organizations apply technology roadmapping (TRM) as a strategic planning tool to integrate their business and... View More

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