IEEE - Institute of Electrical and Electronics Engineers, Inc. - Cooperative advertising and pricing in a dynamic stochastic supply chain: Feedback Stackelberg strategies

PICMET '08 - 2008 Portland International Conference on Management of Engineering & Technology

Author(s): Xiuli He ; A. Prasad ; S.P. Sethi
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 July 2008
Conference Location: Cape Town, South Africa
Conference Date: 27 July 2008
Page(s): 1,634 - 1,649
ISBN (CD): 978-1-890843-18-2
ISBN (Paper): 978-1-890843-17-5
DOI: 10.1109/PICMET.2008.4599783
Regular:

Cooperative (co-op) advertising is an important instrument for aligning manufacturer and retailer decisions in supply chains. In this, the manufacturer announces a co-op advertising policy, i.e.,... View More

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