IEEE - Institute of Electrical and Electronics Engineers, Inc. - Strategic analysis of mass customization strategies in product development

PICMET '08 - 2008 Portland International Conference on Management of Engineering & Technology

Author(s): G. Buyukozkan
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 July 2008
Conference Location: Cape Town, South Africa
Conference Date: 27 July 2008
Page(s): 1,171 - 1,178
ISBN (CD): 978-1-890843-18-2
ISBN (Paper): 978-1-890843-17-5
DOI: 10.1109/PICMET.2008.4599727
Regular:

The need for product customization during product development processes will continue to increase. Mass customization (MC) relates to the ability to provide customized products or services through... View More

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