IEEE - Institute of Electrical and Electronics Engineers, Inc. - Virtual customer integration in the innovation process: Evaluation of the web platforms of multinational enterprises (MNE)

PICMET '08 - 2008 Portland International Conference on Management of Engineering & Technology

Author(s): R. Rohrbeck ; F. Steinhoff ; F. Perder
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 July 2008
Conference Location: Cape Town, South Africa
Conference Date: 27 July 2008
Page(s): 469 - 478
ISBN (CD): 978-1-890843-18-2
ISBN (Paper): 978-1-890843-17-5
DOI: 10.1109/PICMET.2008.4599656
Regular:

Integrating the customer in the innovation process is believed to be a powerful means to reduce failure rates and to increase the revenue from new products. Although many companies have launched... View More

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