IEEE - Institute of Electrical and Electronics Engineers, Inc. - Store brand use: Economic benefit, hedonic benefit, and cost for Indonesian retailers

2008 International Conference on Service Systems and Service Management (ICSSSM 2008)

Author(s): T. Handriana ; R.A. Hernowo
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 June 2008
Conference Location: Melbourne, VIC, Australia
Conference Date: 30 June 2008
Page(s): 1 - 5
ISBN (CD): 978-1-4244-1672-1
ISBN (Paper): 978-1-4244-1671-4
DOI: 10.1109/ICSSSM.2008.4598483
Regular:

Indonesia which is famous with large territory and huge citizens in amount of 200 amount of 200 millions certainly will cause large amount of daily needs. This condition is followed up by... View More

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