IEEE - Institute of Electrical and Electronics Engineers, Inc. - Web-based advertising in China: a brief review

2008 International Conference on Service Systems and Service Management (ICSSSM 2008)

Author(s): Shuguang Liu ; Hao Duan
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 June 2008
Conference Location: Melbourne, VIC, Australia
Conference Date: 30 June 2008
Page(s): 1 - 6
ISBN (CD): 978-1-4244-1672-1
ISBN (Paper): 978-1-4244-1671-4
DOI: 10.1109/ICSSSM.2008.4598445
Regular:

Nowadays, more and more Chinese involve in using Internet hence it creates a prosperous market for advertising. Nevertheless, who devotes to the market and how they performed? In this paper, we... View More

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