IEEE - Institute of Electrical and Electronics Engineers, Inc. - Complex Marketing Database Specification, Design and Implementation

7th Computer Information Systems and Industrial Management Applications (CISIM 2008)

Author(s): M. Modrzejewski ; J.A. Chudziak ; R.W. Cegielski
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 June 2008
Conference Location: Ostrava, Czech Republic
Conference Date: 26 June 2008
Page(s): 255 - 256
ISBN (Paper): 978-0-7695-3184-7
DOI: 10.1109/CISIM.2008.37
Regular:

In this paper we discuss an approach and process of specification, construction and deployment of a marketing database solution. Based on real projects, we present recommended sequence of tasks,... View More

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