IEEE - Institute of Electrical and Electronics Engineers, Inc. - Did you see a horse at Foxfield? A social norms approach for targeting the negative consequences of hazardous drinking

IEEE Systems and Information Engineering Design Symposium (SIEDS 2008)

Author(s): M.C. Purvis ; M.S. Odioso ; M.C. Weaver ; M.H. White ; E.J. Bass ; S.E. Bruce
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 April 2008
Conference Location: Charlottesville, VA, USA
Conference Date: 25 April 2008
Page(s): 289 - 294
ISBN (CD): 978-1-4244-2366-8
ISBN (Paper): 978-1-4244-2365-1
DOI: 10.1109/SIEDS.2008.4559727
Regular:

Using survey results that measured college student drinking norms and related behaviors at the 2007 Spring Foxfield Races, marketing materials based on the social norms approach were developed. To... View More

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