IEEE - Institute of Electrical and Electronics Engineers, Inc. - A new content-related advertising model for interactive television

2008 IEEE International Symposium on Broadband Multimedia Systems and Broadcasting

Author(s): JaeHoon Cho ; Y.J. Sah ; Junghee Ryu
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 March 2008
Conference Location: Las Vegas, NV, USA
Conference Date: 31 March 2008
Page(s): 1 - 9
ISBN (CD): 978-1-4244-1649-3
ISBN (Paper): 978-1-4244-1648-6
DOI: 10.1109/ISBMSB.2008.4536639
Regular:

The development of information and communication technologies has helped a television become a networked and digitized media device. Simultaneously, televiewers have changed from passive to... View More

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