IEEE - Institute of Electrical and Electronics Engineers, Inc. - Evaluation model of comprehensive contribution of brand ecosystem

2007 IEEE International Conference on Grey Systems and Intelligent Services

Author(s): Wang Xingyuan ; Zhao Yuanyuan
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 November 2007
Conference Location: Nanjing, China
Conference Date: 18 November 2007
Page(s): 586 - 591
ISBN (CD): 978-1-4244-1294-5
ISBN (Paper): 978-1-4244-1293-8
DOI: 10.1109/GSIS.2007.4443342
Regular:

This paper analyzes social-economic contribution of brand business ecosystem and establishes the index system of social-economic contribution of brand business ecosystem. Based on grey analytical... View More

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