IEEE - Institute of Electrical and Electronics Engineers, Inc. - How to Build Successful Sponsorship Relationships: A Text Mining Approach

2007 Second International Conference on Innovative Computing, Information and Control

Author(s): Huang Lu-cheng ; Zhou Ting-ting
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 September 2007
Conference Location: Kumamoto, Japan
Conference Date: 5 September 2007
Page(s): 414
ISBN (Paper): 0-7695-2882-1
DOI: 10.1109/ICICIC.2007.337
Regular:

In today's ultra-competitive and complicated business environment, sponsorship is a significant marketing communications strategy for building brands. And an increasing number of sponsors and... View More

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