IEEE - Institute of Electrical and Electronics Engineers, Inc. - The Experiential Marketing Framework under Internet Environment

2007 Second International Conference on Innovative Computing, Information and Control

Author(s): Nai-Wen Kuo ; Ya-Ching Lin
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 September 2007
Conference Location: Kumamoto, Japan
Conference Date: 5 September 2007
Page(s): 138
ISBN (Paper): 0-7695-2882-1
DOI: 10.1109/ICICIC.2007.572
Regular:

This paper is intended to integrate customer experience, the characteristics of Internet and marketing theory to develop an experiential marketing framework under Internet environment. This... View More

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