IEEE - Institute of Electrical and Electronics Engineers, Inc. - An Empirical Study on Value Co-creation System by Integrating Customers

2007 International Conference on Management Science and Engineering

Author(s): Zhang Xiang ; Chen Rong-qiu
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 August 2007
Conference Location: Harbin, China
Conference Date: 20 August 2007
Page(s): 1,068 - 1,073
ISBN (CD): 978-7-88358-080-5
ISBN (Paper): 978-7-5603-2278-0
DOI: 10.1109/ICMSE.2007.4421987
Regular:

The traditional isolated value creation strategy is losing its utility owing to the fundamental changes in technology, competition and customer demand. Companies are shifting their focus from... View More

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