IEEE - Institute of Electrical and Electronics Engineers, Inc. - Understanding the Adoption of Telecommunications-Broadcasting Convergence Services: Focusing on t-Commerce

2007 International Conference on Convergence Information Technology - ICCIT '07

Author(s): EurJin Kim ; JoongHo Ahn ; Seongpil Ko
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 November 2007
Conference Location: Gyeongju, South Korea
Conference Date: 21 November 2007
Page(s): 2,368 - 2,373
ISBN (Paper): 0-7695-3038-9
DOI: 10.1109/ICCIT.2007.245
Regular:

We derived an acceptance model on t-commerce that receives attention as a profit model in the future telecommunication-broadcasting convergence market. In addition, we extracted utilitarian... View More

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