IEEE - Institute of Electrical and Electronics Engineers, Inc. - Meta-Modeling Approach of Building CRM System Using GME-MOF

2007 International Conference on Convergence Information Technology - ICCIT '07

Author(s): S. Mohan ; Eunmi Choi
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 November 2007
Conference Location: Gyeongju, South Korea
Conference Date: 21 November 2007
Page(s): 1,644 - 1,649
ISBN (Paper): 0-7695-3038-9
DOI: 10.1109/ICCIT.2007.276
Regular:

CRM focus on managing the relationship between a company and its current and prospective customer base as a key to success. A good relationship with the customer leads to higher customer... View More

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