IEEE - Institute of Electrical and Electronics Engineers, Inc. - Marketing Audit of Chinese Enterprises Based on SVRM and Random Variable Sum Model

2007 International Conference on Convergence Information Technology - ICCIT '07

Author(s): Che Cheng ; Tang Shoulian
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 November 2007
Conference Location: Gyeongju, South Korea
Conference Date: 21 November 2007
Page(s): 1,638 - 1,643
ISBN (Paper): 0-7695-3038-9
DOI: 10.1109/ICCIT.2007.18
Regular:

To the marketing characteristics of Chinese enterprises, this paper applies a Chinese enterprises' marketing audit model. In the process of marketing audit, the sensitive problems and the... View More

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