IEEE - Institute of Electrical and Electronics Engineers, Inc. - New Stochastic Algorithms for Scheduling Ads in Sponsored Search

2007 5th Latin American Web Conference

Author(s): E. Feuerstein ; P.A. Heiber ; J. Martinez-Viademonte ; R. Baeza-Yates
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2007
Conference Location: Santiago, Chile
Conference Date: 31 October 2007
Page(s): 22 - 31
ISBN (Paper): 978-0-7695-3008-6
DOI: 10.1109/LA-Web.2007.26
Regular:

We introduce a family of algorithms for the selection of ads in sponsored search that intends to increase the variety of choices, while not significantly reducing revenue and maintaining an... View More

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