IEEE - Institute of Electrical and Electronics Engineers, Inc. - Revenue-Based Metrics for Managing the New Product Introduction Process

PICMET '07. 2007 Portland International Conference on Management of Engineering and Technology

Author(s): C.N. Berglund ; R.R. Harmon
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 August 2007
Conference Location: Portland, OR, USA
Conference Date: 5 August 2007
Page(s): 1,968 - 1,974
ISBN (CD): 978-1-8908-4315-1
DOI: 10.1109/PICMET.2007.4349524
Regular:

Strategic competitiveness and profitability are heavily dependent on how rapidly a company is able to bring its new products to market. Fast companies can enjoy higher product prices and achieve... View More

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