IEEE - Institute of Electrical and Electronics Engineers, Inc. - Analyzing eBay Platform Strategies: An Application of Meyer's Product Platform Strategy Model

PICMET '07. 2007 Portland International Conference on Management of Engineering and Technology

Author(s): L.H. Lin ; A. Tanyavutti ; S. Jindrapacha
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 August 2007
Conference Location: Portland, OR, USA
Conference Date: 5 August 2007
Page(s): 125 - 142
ISBN (CD): 978-1-8908-4315-1
DOI: 10.1109/PICMET.2007.4349326
Regular:

Nowadays, it is no longer possible to dominate large markets by developing one product at a time. Increasingly, high-technology companies are turning to platform-based product development in their... View More

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