IEEE - Institute of Electrical and Electronics Engineers, Inc. - Stay out of My Forum! Evaluating Firm Involvement in Online Ratings Communities

Proceedings of the 40th Annual Hawaii International Conference on System Sciences

Author(s): N.F. Awad ; J. Zhang
Sponsor(s): IEEE CPS
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2007
Conference Location: Waikoloa, HI, USA
Conference Date: 3 January 2007
ISBN (Electronic): 0-7695-2755-8
ISSN (Electronic): 1530-1605
DOI: 10.1109/HICSS.2007.498
Regular:

As online review systems become increasingly prevalent it is imperative for companies to evaluate their involvement in online ratings. Despite the widespread popularity of online ratings among... View More

Advertisement