IEEE - Institute of Electrical and Electronics Engineers, Inc. - Empirical Study on the Influence of Commercial Friendship on Relationship Quality and Customer Loyalty

2006 International Conference on Management Science and Engineering

Author(s): Wang Tao ; Guo Rui
Sponsor(s): Nat. Natural Sci. Found. of China
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2006
Conference Location: Lille, France
Conference Date: 5 October 2006
Page(s): 729 - 735
ISBN (Paper): 7-5603-2355-3
DOI: 10.1109/ICMSE.2006.314002
Regular:

The sociology literatures addressed this topic from the social perspective and rarely mentioned about the economic exchange characters of friendship in the commercial reality. And that is why... View More

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