IEEE - Institute of Electrical and Electronics Engineers, Inc. - Strategic Online Advertising: Modeling Internet User Behavior with Advertising.com

2006 IEEE Systems and Information Engineering Design Symposium

Author(s): P. Johnston ; N. Kristoff ; H. McGinness ; P. Vu ; N. Wong ; J. Wright ; W.T. Scherer ; M.W. Burkett
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 April 2006
Conference Location: Charlottesville, VA, USA
Conference Date: 28 April 2006
Page(s): 162 - 167
ISBN (CD): 1-4244-0474-6
ISBN (Paper): 1-4244-0474-6
DOI: 10.1109/SIEDS.2006.278732
Regular:

We investigated how online advertising could be made more receptive to Internet users' needs, thereby improving the efficacy. Only three to five viewers in a thousand click on a given online... View More

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