IEEE - Institute of Electrical and Electronics Engineers, Inc. - The Study of Strategy of Persuasive Advertising Investment

2006 IEEE Asia-Pacific Conference on Services Computing

Author(s): Tiebo Song ; Xiong Chen ; Yonggang Yin ; Wenfeng Cen
Sponsor(s): IEEE Comput. Soc.
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 December 2006
Conference Location: Guangzhou, Guangdong, China
Conference Date: 12 December 2006
Page(s): 280 - 284
ISBN (Paper): 0-7695-2751-5
DOI: 10.1109/APSCC.2006.107
Regular:

This paper develops the model of advertising investment with game theory, studies the advertising investment strategy of two companies separately in duopoly, and gives theory support for doing... View More

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