IEEE - Institute of Electrical and Electronics Engineers, Inc. - The Analyses of Strategic Deterrence Effect's Impact on Strategic Alliance's Decision-Making Based on Horizontally Differentiated Product Market

2006 IEEE Asia-Pacific Conference on Services Computing

Author(s): Tiebo Song ; Wenfeng Cen ; Liangxing Zhang ; Xiong Chen
Sponsor(s): IEEE Comput. Soc.
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 December 2006
Conference Location: Guangzhou, Guangdong, China
Conference Date: 12 December 2006
Page(s): 272 - 275
ISBN (Paper): 0-7695-2751-5
DOI: 10.1109/APSCC.2006.97
Regular:

In this paper, we used the Salop's circular city model to analyze the effect of strategic alliance to the potential entrant's enter decision, and the alliance room for the incumbents themselves,... View More

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