IEEE - Institute of Electrical and Electronics Engineers, Inc. - Mobile customer relationship management: an explorative investigation of the Italian consumer market

International Conference on Mobile Business

Author(s): G. Camponovo ; Y. Pigneur ; A. Rangone ; F. Renga
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2005
Conference Location: Sydney, NSW, Australia
Conference Date: 11 July 2005
Page(s): 42 - 48
ISBN (Paper): 0-7695-2367-6
DOI: 10.1109/ICMB.2005.63
Regular:

Mobile customer relationship management (CRM) services seem to have all the characteristics commonly associated with successful mobile services and have accordingly been predicted to be among the... View More

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