IEEE - Institute of Electrical and Electronics Engineers, Inc. - Who are the target customers in Chinese online game market?: segmentation with a two-step approach

IEEE International Conference on e-Business Engineering

Author(s): Sang-Chul Lee ; Jun-Yong Xiang ; Lin-Bo Jing
Sponsor(s): IEEE Comput. Soc., Tech. Comm. on Electron. Commerce (TCEC)
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2005
Conference Location: Beijing, China
Conference Date: 12 October 2005
Page(s): 736 - 742
ISBN (Paper): 0-7695-2430-3
DOI: 10.1109/ICEBE.2005.130
Regular:

To survive successfully in today's competitive online game markets, Chinese online game companies need to determine who the target customers are and what motivates them. However, previous research... View More

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