IEEE - Institute of Electrical and Electronics Engineers, Inc. - CRM systems used for targeting market: a case at Cisco Systems

IEEE International Conference on e-Business Engineering

Author(s): R. Bhaskar ; Yi Zhang
Sponsor(s): IEEE Comput. Soc., Tech. Comm. on Electron. Commerce (TCEC)
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2005
Conference Location: Beijing, China
Conference Date: 12 October 2005
Page(s): 183 - 186
ISBN (Paper): 0-7695-2430-3
DOI: 10.1109/ICEBE.2005.46
Regular:

One of the most significant changes in the practice of marketing during the last decade is the shift in emphasis from a transaction orientation customer interaction to the customer relationship... View More

Advertisement