IEEE - Institute of Electrical and Electronics Engineers, Inc. - The influence of the meaning of pictures and words on Web page recognition performance

36th Hawaii International Conference on Systems Sciences

Author(s): E. Mu ; D.F. Galletta
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2003
Conference Location: Big Island, HI, USA, USA
Conference Date: 6 January 2003
Page Count: 6
ISBN (Paper): 0-7695-1874-5
DOI: 10.1109/HICSS.2003.1174236
Regular:

Firms spend high sums trying to make their "home" page as memorable as possible to attract repeat visits. For this purpose, fancy pictures and words are used to catch the attention of visitors.... View More

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