IEEE - Institute of Electrical and Electronics Engineers, Inc. - Technological incrementalism vs. escalating consumer expectations: a history lesson?

IEMC '98 Proceedings. International Conference on Engineering and Technology Management. Pioneering New Technologies: Management Issues and Challenges in the Third Millennium

Author(s): Gleason, J.M. ; Ault, J.T., III
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 1998
Conference Location: San Juan, PR, USA, USA
Conference Date: 11 October 1998
Page(s): 513 - 518
ISBN (Paper): 0-7803-5082-0
DOI: 10.1109/IEMC.1998.727815
Regular:

This paper discusses prototype pre-design marketing research conducted as part of a technology transfer and commercialization project, the multimedia access prototype (MAP) project. The MAP... View More

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