IEEE - Institute of Electrical and Electronics Engineers, Inc. - A Clickthrough Rate Prediction Algorithm Based on Users’ Behaviors

Author(s): Xi Xiong ; Chuan Xie ; Rongmei Zhao ; Yuanyuan Li ; Shenggen Ju ; Ming Jin
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Volume: PP
Page(s): 1
ISSN (Electronic): 2169-3536
DOI: 10.1109/ACCESS.2019.2957054
Regular:

Besides the ID class features, the advertisement click log file contains many significant features, which make the study of the advertisement clickthrough rate prediction more difficult. In this... View More

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