IEEE - Institute of Electrical and Electronics Engineers, Inc. - Caveat Emptor: How Lay Technical and Professional Communicators Sell Technical Products in C2C E-Commerce

Author(s): Vincent D. Robles
Sponsor(s): IEEE Professional Communication Society
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 December 2019
Volume: 62
Page(s): 364 - 384
ISSN (Electronic): 1558-1500
ISSN (Paper): 0361-1434
DOI: 10.1109/TPC.2019.2946940
Regular:

Background: Consumer-to-consumer (C2C) e-commerce involves consumers re-selling products to other consumers using online platforms. Research identifies trust as a major factor in this... View More

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