IEEE - Institute of Electrical and Electronics Engineers, Inc. - Pricing Strategies for Different Periods During Subsequent Selling Season for Seasonal Products

Author(s): Junfeng Dong ; Beilei Rao ; Yu Liu ; Li Jiang ; Wenxing Lu ; Qiang Guo
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Volume: PP
Page(s): 1
ISSN (Electronic): 2169-3536
DOI: 10.1109/ACCESS.2019.2953284
Regular:

This study applies a two-period pricing model to investigate the optimal pricing strategy for different periods during the subsequent selling season for seasonal products. The model assumes that... View More

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