IEEE - Institute of Electrical and Electronics Engineers, Inc. - Dynamic Discount Pricing in Competitive Marketing

Author(s): Jian Chen ; Lu-Xing Yang ; Da-Wen Huang ; Xiaofan Yang ; Yuan Yan Tang
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Volume: PP
Page(s): 1
ISSN (Electronic): 2169-3536
DOI: 10.1109/ACCESS.2019.2945884
Regular:

Discount is a frequently used marketing tool. This paper is devoted to designing an effective dynamic discount pricing (DDP) strategy in competitive marketing. First, we introduce a competitive... View More

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