IEEE - Institute of Electrical and Electronics Engineers, Inc. - The “NABC's” of Value Propositions

Author(s): Curtis Carlson ; Len Polizzotto ; Glenn Gaudette
Sponsor(s): IEEE Technology Management Council
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 January 2019
Volume: 47
Page(s): 15 - 20
ISSN (Electronic): 1937-4178
ISSN (Paper): 0360-8581
DOI: 10.1109/EMR.2019.2932321
Regular:

Value-creation is the process of developing new innovations. We discuss two of the first value-creation steps: identification of an important unmet opportunity and the development of a compelling... View More

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