IEEE - Institute of Electrical and Electronics Engineers, Inc. - Position-Aware Deep Character-Level CTR Prediction for Sponsored Search

Author(s): Xiao Bai ; Reza Abasi ; Bora Edizel ; Amin Mantrach
Sponsor(s): IEEE
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Volume: PP
Page(s): 1
ISSN (CD): 2326-3865
ISSN (Electronic): 1558-2191
ISSN (Paper): 1041-4347
DOI: 10.1109/TKDE.2019.2941881
Regular:

Predicting the click-through rate of an advertisement is a critical component of online advertising platforms. In sponsored search, the click-through rate estimates the probability that a... View More

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