IEEE - Institute of Electrical and Electronics Engineers, Inc. - Spheres Of Influence For Effective Viral Marketing

2018 International Conference on Advances in Computing, Communication Control and Networking (ICACCCN)

Author(s): Sanjay G Kulkarni ; Akash Bilgi ; Dattatreya Miskin ; Ravi Oursang ; P.G.Sunitha Hiremath ; Neha Tarannum Pendari
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 October 2018
Conference Location: Greater Noida (UP), India, India
Conference Date: 12 October 2018
Page(s): 750 - 753
ISBN (Electronic): 978-1-5386-4119-4
DOI: 10.1109/ICACCCN.2018.8748456
Regular:

Viral marketing is one of the most upcoming strategies for marketers to achieve better sales using social network. It is an idea of exploiting social interactions of users to propagate awareness... View More

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