IEEE - Institute of Electrical and Electronics Engineers, Inc. - Literature Review of WeChat Friends Circle Advertisement

2019 5th International Conference on Information Management (ICIM)

Author(s): Ge Gao ; Jia-Heng Zhang ; Wei Zuo ; Le-Yu Li ; Jia-Ning Yu
Publisher: IEEE - Institute of Electrical and Electronics Engineers, Inc.
Publication Date: 1 March 2019
Conference Location: Cambridge, United Kingdom, United Kingdom
Conference Date: 24 March 2019
Page(s): 262 - 268
ISBN (Electronic): 978-1-7281-3430-7
ISBN (USB): 978-1-7281-3429-1
DOI: 10.1109/INFOMAN.2019.8714671
Regular:

In recent years, instant messaging tools have become one of the main channels for people to communicate, and WeChat is one of the most important members. Since WeChat was launched, monthly active... View More

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